The Super Bowl advert everyone is talking about was Audi’s touching advert which brought an important message about gender equality to our screens.
The line that caught everyone’s attention was “Do I tell her that despite her education, her drive, her skills, her intelligence, she will automatically be valued as less than every man she ever meets?”
The estimated audience that watched the Super bowl in America alone in 2017 was 111.3 million people. As the Super Bowl draws in record audience number not only in America but all over the world companies are desperate to have their commercial make the biggest impact. The estimated price of a 30-second advertisement in 2015 during the Super Bowl was a huge $5 million.
The advert was directed by Tyrone director Aoife McArdle, who was raised in Omagh and studied in Dublin.
Aoife directed a number of music videos and ads like the video for U2’s Every Breaking Wave, which went on to be nominated for Best International Music Video at the UK Music Video Awards in 2015.
It’s one of the most talked-about Super Bowl ads this year. https://t.co/QXk4OAPCjY
— USA TODAY (@USATODAY) February 6, 2017
— Michelle (@m_tranchitella) February 6, 2017
— Scott Ernst 🇺🇸 (@ScottErnst0331) February 6, 2017