Can you Spot the Huge Error in this Pregnancy Test Advert

So can you figure out the huge error everyone is pointing out in this pregancy test advert?

Well incase you missed it many people have pointed out the amusing error wondering why a couple with the woman clearly in the final stages of pregnancy would need a pregnancy test in the first place and also look so surprised to find out it is in fact positive.

The advert comes with the caption ‘When you need to know.’ making the whole advert even more amusing.

So what do you think? Was it a mistake of the advertising team or some smart advertising?

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1 Comment »

  1. I think it is brilliant. I am no economist of social psychologist but I would guess two of the main functions of advertisements (beyond the simple selling of products) is get people to remember your product and to associate your product with good feelings. (This beer makes you a real man. No matter how hectic your life is, calgon can take you away). How many ways can you promote a pregnancy test? If they can think of a creative one that will get people chuckling and talking… they win.

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